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Heat maps for market researchers

Researchers in marketing are constantly in a fix on how to make their data more interesting and easily understandable to their audience. They try graphs and charts and diagrams and histograms so that the mass of data that they have been working with ..Read More

Causality-one of the main preoccupations of quantitative researchers

In most quantitative research there has been a lot of strong concern with explanation. There is basically stress on how and why things are like the way they are rather than just describing things. This is one such important feature in which there is ..Read More

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